Pusheat

Innovative Packaging

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PushEat has a modern and aesthetic look. Measurements are referenced from the anthropometric data. It has the largest interior volume when it is fully loaded by the product. When the amount of the product in the package decrease, the empty parts can be folded by pushing and its interior volume decreases. That provides a better access to the product for the user and prevents the problems such as spilling and scattering unlike other packaging. PushEat packaging creates a spiral effect through its form. It consists of six spirals because of its hexagonal design. The company name, general information and images of the product can be placed on the two spirals in order to highlight the spiral effect.

PushEat is generated from grid system which can be manufactured in various size and sections. In this way, according to the type of product, packages can be produced without damaging the manufacturer’s brand identity and can take place in the international market. Arrays of the hexagonal create a smooth pattern and there is no gap between the solid volumes. That is why; hexagonal cross-section is preferred considering of the transportation and storage. 

Awards: 
WorldStar Student 2013, Certficate of Merit
10th National Packaging Design Compatiton, Honorable Mention
Team: Merve Aynur